While you and your employees are working remotely is a good time to work on some of those long-term projects you’ve been putting off—both personal and business. It may help your business emerge from this crisis in fighting shape.
Various sticky trademark disputes have been in the news lately. From the dispute between Apple and Proview Technology to the dispute between the United States Olympic Committee and the knitting website Ravelry over the crafters’ use of the term RAVELYMPICS to local news stories about how devastating a trademark dispute can be to small businesses, trademark disputes are everywhere.
So what can you, as a small business owner, do to protect yourself from a dispute with a trademark bully? Take some good old-fashioned advice!
Today’s Legal Word of the Day is “genericide,” from trademark law. Genericide has been in the news recently because of Arizona resident David Elliott’s lawsuit to cancel two of Google’s trademark registrations for the term “GOOGLE” (Reg. Nos. 2,806,075 and 2,884,502). Black’s Law Dictionary (8th Ed.) defines “genericide” as: “The loss or cancellation of a trademark that no longer distinguishes the owner’s product from others’ products.”
Today’s Legal Word of the Day is “distinctiveness,” from trademark law. Black’s Law Dictionary (8th Ed.) defines “distinctiveness” as: “The quality of a trademarked word, symbol, or device that identifies the goods of a particular merchant and distinguishes them from the goods of others.” I define it for the real world.
This four-part series is a brief introduction to the various types of intellectual property. Today’s topic: trademarks and service marks.